Audience Development seminar
from 23 February 2017 to 27 February 2017
room Filopanti, School of Economics
SEMINAR ON AUDIENCE DEVELOPMENT
held by BAM! Strategie Culturali
Thursday, February 23, 4-7pm, room Filopanti
Monday, February 27, 9-12, room Filopanti
The workshop is open to I and II year GIOCA students.
The seminar is divided into two sessions of three hours each and includes moments of theoretical analysis, presentations of case studies and simulations. On the first day we will focus on the definition of Audience Development and the impacts that this approach has on organizations. A particular focus will be dedicated to the AD planning process. In the second meeting we will concentrate on the main pillars of any audience development strategy: engagement e outreach, then deepening a fundamental step in any plan of AD, the audience (and not audience) analysis of a cultural institution. The exercises of both days will help students in defining the a draft of an audience development plan.
From web platforms to the wunderkammer of cultural heritage, crossing over to project management. BAM! offers services, strategies and hands-on advice that cover all the different phases of projects for cultural institutions. Our main services are connected with research and analysis, digital strategy for culture, identity and branding, European project and planning and sustainability.