Presentation

1. For admission to the Graduate degree in “Innovation and Organization of Culture and the Arts” (hereafter GIOCA) it is necessary to have:

- At least a bachelor degree or an equivalent degree from an Italian or foreign university

- English language proficiency

- A good general knowledge and notions of culture and the arts

- A strong vocation for the relevant contents and topics of the Program.

2. Moreover, for admission to the GIOCA Program, the acquisition of at least 5 academic credits in one or more of the following scientific-disciplinary sectors is required:

- SECS-P

- L-ART

- IUS

- SPS

- M-STO

3. If no above-mentioned credits have been achieved, the admission to the GIOCA Program is subjected to a preliminary assessment by a Commission that ascertains, by means of interview, the requirements. The Commission, appointed by the council of the Program, will arrange a schedule from June to September, for the interviews, which will be published on the University's website. If the Commission considers the level of the student's knowledge and competencies to be satisfactory concerning the requirements, the student is allowed to apply for the GIOCA admission test.

4.The admission to the GIOCA Program is subjected to a verification of the preparation and the academic degrees, which methods and criteria will be specified in the Application. The GIOCA admits a specific number of students depending on the resources available. In the case that more students pass the selection, based on the available positions, the number of enrolling students and the selection process will be specified in the Application.

Graduates of this course will be professional figures with advanced management training, qualified for working in cultural organisations and able to collaborate competently with the artistic-cultural dimension of these organisations. The degree programme thus responds to a specific market demand for professionals:

- working in cultural organizations;
- acting as consultants for cultural organisations;

- acting as interface between public or private organisations to support the activities of individual organisations (local bodies, sponsors, foundations etc.).

The degree program has the following specific learning outcomes:

- to attribute specific management knowledge within cultural organisations, using an interdisciplinary approach. The program aims to establish professional skills for working in the creative industries and in the cultural and artistic institutions in both the public and the private sector.

- to provide the necessary skills for managing and planning cultural institutions and organisations.
- to understand the role of art and cultural products in public policy and the broader subject of economic and corporate development and renewal.

- to identify the main innovations (with specific reference to cultural organisations) from a managerial point of view, understanding governance structures, operative mechanisms and corporate processes.

Specifically, three types of innovation are analysed: managerial and institutional innovations linked to a growing pressure for economic efficiency in a time of restriction and limitation of public spending; innovations linked to new models of consumption of cultural goods and activities (for example, entertainment studies at an international level); innovations in multi-media technologies creating new perspectives for cultural organizations.

- to provide a methodology for the analysis and understanding of arts and culture through the creation process of value, cultural consumption, public policies and privatisation, and outsourcing and reorganisation tools.

- to enhance understanding of corporate dynamics and the impact of technology in creative industries.
- to develop strong team-working and problem-solving abilities and creativity and thus innovative project-development abilities and solutions for cultural institutions and organisations.

The study program aims to develop a sound background in business studies and humanities, in particular in sociology, urban planning, art history and music.

Operation management course units for the individual cultural sectors give students direct involvement in the management of cultural organizations and the possibility to analyse real life problems.

The GIOCA program prides itself on its interdisciplinary approach comprising business studies (management, economics and law) and humanities. Museums and cultural heritage are the focus of the course but other kinds of cultural organisations are also studied. The less distinct managerial roles in these sectors are compared with other more “technical” economic areas, and it thus makes it easier to apply experiences and knowledge to various art fields (visual arts, entertainment, music etc.).

The course is characterized by its international approach. It is one of the experimental international degrees promoted by the University, which means that the course is taught entirely in English. Furthermore, there are foreigners among the students and teaching staff. Students are encouraged to carry out work experience abroad. Thanks to this internationalisation process, the GIOCA program aims to become one of the most recognized players in high-quality university education at a European and international level, and it is part of a network of international degrees in the arts management field. The program is also involved in the spreading of university qualifications in arts management, taking part in the Double Degree Program with the Carnegie Mellon University of Pittsburgh.

KNOWLEDGE AND UNDERSTANDING ABILITY:
Graduates:
- will possess advanced business knowledge, i.e. economics, organisation, accounting, strategy and marketing;
- will have basic knowledge of public, private and administrative law and in particular the law of the arts and cultural heritage;
- will have an overall understanding of the sectors of cultural heritage (museums), cultural activities (music, theatre, performing arts), cultural industries (cinema, music industry, publishing, etc) and organizations operating in these areas;
- will be knowledgeable in sociology, communications, art history, music and urban planning.
The knowledge and understanding abilities listed above are achieved through lectures, home study, the case studies and the working papers that form part of the course units of the course, especially in the core curriculum subject areas. Assessment is accomplished mainly by means of oral and written exams.

ABILITY TO APPLY KNOWLEDGE AND TO UNDERSTAND:

Graduates:
- will have the basic knowledge of statistics and IT required for using tools to apply the acquired skills;
- will have team-working skills and will be able to carry out research on specific topics while having concrete knowledge of the themes analyzed.

- will be able to apply the acquired knowledge and skills in project work within arts organisations.
The skills listed above are achieved through critical analysis of the texts proposed for home study, written exercises, team work, projects and case studies, as well as seminars and meetings with professionals of the sector. Such learning outcomes are reached particularly within the elective courses and workshops, as well as in project work. Skill verification involves students presenting their project work to the class. At the end of the program, students have to complete and discuss a dissertation based on project work developed during their vocational work experience.

JUDGEMENT SKILLS:

Graduates:
- will be able to process complex analyses, even if based on incomplete information, and develop autonomous opinions on topics related to specific areas of in-depth study.
Judgement skills are fostered particularly during discussions with teachers, during group work, case studies, seminars, and especially in the elective courses and workshops, as well as during project work on which students must autonomously complete a report. Assessment of these judgement skills is carried out through the choice of the elective course units provided for by the Degree programme regulations and through an evaluation of the level of critical autonomy demonstrated during activities assigned in preparation for course unit exams which provide for project or group work.

COMMUNICATION SKILLS:
Graduates:
- will be proficient in both spoken and written English, also due to using it in real life work situations during study or work experiences abroad;
- will be able to describe and communicate the results of the experiences and knowledge acquired during the project work and will be able to discuss autonomous research results.
Oral and written skills in English are cultivated particularly during lectures, team-work, projects and presentations in class. The learning skills listed above are also developed during the preparation and presentation of the final dissertation. Communication skills are assessed during the written and oral examinations, as well as during the students' assignments and project work.

LEARNING SKILLS:
Graduates:
- will be able to apply the analysis tools and methods learnt during the course to autonomously elaborate upon their knowledge;
- will be able to identify the tools and educational activities necessary for developing their specific knowledge and professional skills.
The learning abilities acquired are a result of the entire period of study, especially through the required home study, lectures, seminars and the preparation the final project. Learning skills are continuously assessed during the course units, through academic deadlines and the presentation of written assignments prepared independently and during the supervision of the activities related to the final paper/project.