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Programme aims

If you haven’t enrolled yet, please look at code 9067.
If you have already enrolled, the course code is available in Studenti Online.

9022 - Fashion culture and management

The 2nd cycle degree programme, delivered entirely in the English language, considers fashion as a complex system of discourses, images and objects, in which ideas, design, production and consumption are woven together. The proposed approach relates the theories and methodologies of industrial design, economics, modern art, photography, cinema and sociology, fostering a multi-disciplinary approach to the analysis and study of the fashion-object. In this interdisciplinary teaching framework which creates synergies between design process, production and communication strategies, the 2nd cycle degree programme provides the analytical and practical tools to develop cultural and creative strategies. Within this learning programme, great importance is paid to economic course units, helping to build a common platform for the management of fashion businesses; managerial course units provide students with the conceptual tools required to analyse business structures and work actively in the markets, creating both market and business value and applying the operational dynamics of management to the fashion system. An equal balance of culture and management is adopted right from the first year, with contributions in both marketing and fashion product positioning strategies and more purely aesthetic and creative areas, as widely requested by companies in the sector to meet the demands of the market.

With an international profile, the programme aims to uphold the creative and production culture inherent in the Italian fashion production system, renowned worldwide, responding to the frequent demands for educational support coming from foreign universities over the years. Moreover, the international profile is vital for guaranteeing the effective operational skills of graduates in the market, which is certainly not limited to Italy. The special features of the programme also make it unique on the international education market, not being limited exclusively to a design profile or purely business-oriented profile.

The 2nd cycle degree programme sets out to develop competences in the field of design, relations, management and organisation, applied to the creative and productive fashion industry. In these professional fields, to perform some functions with greater levels of autonomy and responsibility, further competences may be acquired through internships and/or post-graduate vocational courses. Graduates perform well on these post-graduate courses thanks to their cultural knowledge, critical and methodological skills and learning skills developed during this programme.

The competences described are developed through classroom lessons, tutoring, multimedia laboratories and tailoring workshops, lectures by experts, workshops, local and national research projects, guided tours and internships.

Curricula: 1. Fashion Culture, 2. Fashion Management, 3. Fashion Trends