Professional profiles
professional profile
Plannerand manager of activities that promote wellness and health culture
functionin a professional context:
Professionals promote and organiseactivities and events, either within public or private services and bodies, oras self-employed professionals, that have the objective of promotinginitiatives and events focussing on culture and good practices aimed toimproving the quality of life, individual and community wellness, andprevention in the health sector. To carry out their duties in a context definedby the presence of multiple parties/entities interested in specific fields ofaction within the wellness sector, professionals will have to collaborate, dependingon the projects and their beneficiaries, with responsible figures in thehealth, sports, culture and education sectors. Their role as coordinators ofspecific projects must be defined by the ability to improve the specificcompetencies of the “actors” involved and promote team work.
Specifically:
- taking on planning and coordinating roleswithin profit and non-profit organisations that operate in the sports andrecreational activity sectors, in daily life and during holidays;
- organising and managing events designedto promote the culture of sport in terms of sustainable economy and in synergywith different subjects across the territory;
- offering planning and consulting servicesto companies who provide tools, goods and services in the wellness, sports andphysical activity sectors, maintaining high hygiene standards;
- developing programmes and information andcommunication campaigns aimed at promoting the territory's resources in thevarious sectors connected with wellness, in a cultural and environmentalcontext;
- promoting, in collaboration withdifferent types of schools, educational activities and initiatives designed todevelop the culture of health, good life style, prevention, for youth sports,educational tourism and active citizenship.
During their working career, professionals,whether self-employed or employed by private or public companies, will have thechance to acquire further skills on two different levels. The first, aimedtowards specific intervention fields in connection with the promotion andmanagement of wellness and sports activities, by attending masters orpost-graduate programmes. The second, through internships, in Italy or abroad,within organizations or companies that develop high-level projects in thespecific fields of wellness and sports culture. However, it is desirable thatthe continuing education of our professionals should take place at aninternational level, also in consideration of the value that the Italian brandhas across the world in terms of “Quality of life”.
competenciesassociated to the function:
To carry out the above-mentioned duties,strongly defined by transversal competencies, requires a multidisciplinaryknowledge, which is provided by this second cycle degree programme. Themultidisciplinary characteristic must be seen as an epistemological element ofthe programme, complex but not “confusing”, designed to lead students, duringtheir second year, towards a more specific field, also thanks to thepossibility to refer to coherent groups of disciplines within the “Health andWellness” and "Sport and Leisure Culture” fields, and finally to thedissertation.
The programme is designed to cover theglobal and necessary educational aspect in order to direct students not towardsa specific and exclusive choice, but an inclusive one, which finds its positionand connection within the global vision of the programme. The idea of “actinglocally and thinking globally”, which is at the base of the concept ofsustainable development, is the inspiration of this second cycle degreeprogramme, considering that Wellness as we know it is founded on “sustainablewellness” (Wellbeing). As such, it is not an objectively circumscribableconcept, but it requires the ability of the future graduates to planinterventions and apply knowledge and competencies in a specific field(locally), but in conjunction with coordinated and co-responsible activitiesable to integrate potential and resources (globally).
With reference to the activities and dutiesthat second cycle graduates will have to take on, the competencies that theprogramme aims to develop are mainly on three levels:
a) ability to identify the needs (issues,deficiencies) linked to wellness and its promotion in certain territories;
b) ability to plan and manage sustainableinterventions, designed to promote the quality of life, with defined verifiableobjectives;
c) systematic vision of the topics andfields linked to wellness and ability to work as a team encouraging andbringing together different individuals and competencies.
careeropportunities:
Professionals will be able to work asself-employed or as employees of:
- Companies and organisations that producegoods and/or services for the health and wellness sectors;
- Sports companies;
- Local bodies, with competencies in thetourism and culture fields in connection with sports activities;
- Schools and training institutions;
- Companies operating in the communicationand information sector for the development of sports and personal wellnessculture;
- Companies operating in the tourism andsports tourism sectors.
Continuing to study
It gives access to third cycle studies (Dottorato di ricerca/Scuole di specializzazione) and master courses of second degree.
