Vai alla Homepage del Portale di Ateneo Second Cycle Degree/Two Year Master in Innovation and Organization of Culture and the Arts

Program overview

An outline of the Graduate Degree in Innovation and Organization of Culture and the Arts, University of Bologna

The GIOCA Program, Graduate degree in Innovation and Organization of Culture and the Arts, is a two-year second level degree in Arts and Cultural management within the School of Economics, Management and Statistics, University of Bologna.


  • Bologna Campus
  • Duration: 2 years
  • The Programme is entirely taught in English
  • Second cycle degree/Master degree – International programme
  • Class LM-76 - Scienze economiche per l’ambiente e la cultura
  • In order to give students proper attention, a maximum of 30 students are admitted per year

Learning outcomes

GIOCA (Graduate degree in Innovation and Organization of Culture and Arts) is an interdisciplinary programme aimed at forging the skills of worldwide art institutions’ future leaders. It focuses on applied management knowledge, change processes in arts organizations, and the impact of public sector and public funding transformation in the cultural sector. It is based on a strong interdisciplinary approach comprising business studies, organization, marketing and humanities.
The class, composed of half European and half Non- European students, is the ideal environment where to grow students’ ability in team working, where to gain an international perspective and where to enhance entrepreneurial skills.
GIOCA program is one of the most recognized players in high-quality university education at a European and international level, and it is part of a network of international degrees in the arts management field. Among almost ten international partnerships with universities from all around the globe, GIOCA offers as well Double Degree Program with the top rated Carnegie Mellon University, Pittsburgh (USA).


Admission requirements

Admission is open to graduates holding a 1st cycle Degree or a comparable diploma from an Italian or foreign university. Students with background in management and humanities are both encouraged to apply. To be eligible for admission, students must have English language proficiency, a good general knowledge and notions of culture and the Arts. Admissions, based on a dossier evaluation and on an interview, take place in Spring.

Graduate destinations

GIOCA programme aims to open access to arts and cultural organizations. Its objective is to train professional figures able to manage different types of organizations, interacting with their cultural and artistic dimensions and their special needs. Graduates will be able to carry out executive roles and functions such as Development, Cultural Project Manager, Fundraiser or Cultural Manager both in private and public organizations in the arts and in the creative industries.


Study in Italy Important:  GIOCA is filed under "2nd cycle degree programmes".

Watch our video of the international Programs of the School of Economics, Bologna campus!

And then, choose and watch the interviews of GIOCA Director, prof. Luca Zan and listen to the experiences of our students Patrick,Kangchunzi, Wiebke and Anwesha!

on February 2012, GIOCA has celebrated 10 more here!