Vai alla Homepage del Portale di Ateneo First Cycle Degree/Bachelor in Management and Marketing
  • Programme type Laurea (First cycle degree/Bachelor - 180 ECTS)
  • Place of teaching Bologna
  • Language Italian
  • Type of access Restricted access
  • Degree Programme Class L-18 - Business administration
  • Degree Programme Director Sabrina Gigli
  • Department Management - DiSA
  • Learning activities Course structure diagram

Programme aims

The degree programme in Management and Marketing sets out to provide graduates with know-how in business management, particularly referring to the decision-making processes in businesses, and who are able to work in company management and consumer behaviour analysis. The programme therefore aims to provide students with knowledge of all company functions, studying in-depth the issues of marketing and sales and acquiring a command of the tools required to: i) analyse the managerial mechanisms governing various company functions; ii) assess the economic and financial conditions of the… Read more

Admission requirements

Admission to the degree programme is subject to the possession of a five-year secondary school diploma or equivalent suitable qualification obtained abroad, or a four-year secondary school diploma and diploma for the relative supplementary year. Restricted access The first cycle degree programme adopts restricted access set at local level (pursuant to art. 2 of Italian Law 264/99) depending on the available resources. The number of places and selection methods are published annually in the relative call for applications. Knowledge required Applicants shall also… Read more