Vai alla Homepage del Portale di Ateneo First Cycle Degree/Bachelor in Management and Marketing

Curriculum Management e marketing: for students enrolled a.y. 2021-22

Lesson Hours: 3 ECTS (CFU) = 30 hours; 6 ECTS (CFU) = 45/50 hours; 7 ECTS (CFU) = 53 hours; 8/9 ECTS (CFU) = 60 hours; 12 ECTS (CFU) = 90 hours.

First Year

1. Mandatory courses

Period ? The period in which lectures are held 1: 18/09/2023 - 28/10/2023 2: 06/11/2023 - 14/12/2023 3: 12/02/2024 - 23/03/2024 4: 15/04/2024 - 25/05/2024 E: 06/11/2023 - 25/05/2024 G: 08/01/2024 - 03/02/2024 M: 06/11/2023 - 23/03/2024 P: 18/09/2023 - 14/12/2023 S: 12/02/2024 - 25/05/2024 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
26338 English Language Test B - 1
For information on contents, teaching and enrollment, recognition of certifications, equivalence, etc. consult the website of the University Language Center http://www.cla.unibo.it/idoneita-linguistica
1 6
37750 Public and Private Law of Economics 2
02531  Economy Public Law 2 IUS/05 6
37302  Private Law 1 IUS/01 6
00679 Mathematics
preparatory to Statistics
E SECS-S/06 12
93385 Accounting
preparatory to Financial statements analysis and cost accounting
P SECS-P/07 8
73925 Principles of Management P SECS-P/08 6
00745 Business Organisation S SECS-P/10 8
09446 Microeconomics S SECS-P/01 8

3. Crash course

Period ? The period in which lectures are held 1: 18/09/2023 - 28/10/2023 2: 06/11/2023 - 14/12/2023 3: 12/02/2024 - 23/03/2024 4: 15/04/2024 - 25/05/2024 E: 06/11/2023 - 25/05/2024 G: 08/01/2024 - 03/02/2024 M: 06/11/2023 - 23/03/2024 P: 18/09/2023 - 14/12/2023 S: 12/02/2024 - 25/05/2024 cfu ? Credits
92419 ATTIVITA' DI ALLINEAMENTO IN MATEMATICA 1 0

3. One activity to be chosen between: (max limit 3 CFU)

Data processing is part of a group of your choice together with the Job Orientation Laboratory. The choice of DP suitability, if chosen, must be made in the 1st year. If, on the other hand, you want to choose the Work orientation workshop, the option must be made in the 3rd year of the course.
Period ? The period in which lectures are held 1: 18/09/2023 - 28/10/2023 2: 06/11/2023 - 14/12/2023 3: 12/02/2024 - 23/03/2024 4: 15/04/2024 - 25/05/2024 E: 06/11/2023 - 25/05/2024 G: 08/01/2024 - 03/02/2024 M: 06/11/2023 - 23/03/2024 P: 18/09/2023 - 14/12/2023 S: 12/02/2024 - 25/05/2024 cfu ? Credits
18067 Data processing - Not available for the year  2023/2024 S 3

Second Year

1. Mandatory courses

Period ? The period in which lectures are held 1: 18/09/2023 - 28/10/2023 2: 06/11/2023 - 14/12/2023 3: 12/02/2024 - 23/03/2024 4: 15/04/2024 - 25/05/2024 E: 06/11/2023 - 25/05/2024 G: 08/01/2024 - 03/02/2024 M: 06/11/2023 - 23/03/2024 P: 18/09/2023 - 14/12/2023 S: 12/02/2024 - 25/05/2024 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
00221 Commercial Law 3 IUS/04 6
29113 Financial Statements Analysis and Cost Accounting P SECS-P/07 8
08795 Macroeconomics P SECS-P/01 8
09511 Marketing P SECS-P/08 8
37304 Econometrics Models S SECS-P/05 6
02528 Industrial Economics S SECS-P/06 7
93386 Statistics and Financial Mathematics - Not available for the year  2023/2024 S
82779  Financial Mathematics S SECS-S/06 6
93387  Statistics P SECS-S/01 7

Third Year

1. Mandatory courses

Period ? The period in which lectures are held 1: 18/09/2023 - 28/10/2023 2: 06/11/2023 - 14/12/2023 3: 12/02/2024 - 23/03/2024 4: 15/04/2024 - 25/05/2024 E: 06/11/2023 - 25/05/2024 G: 08/01/2024 - 03/02/2024 M: 06/11/2023 - 23/03/2024 P: 18/09/2023 - 14/12/2023 S: 12/02/2024 - 25/05/2024 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
34634 Final Examination 2 3
23570 Corporate Communication P SECS-P/08 8
04521 Corporate Finance P SECS-P/09 8
55804 Business Strategy S SECS-P/08 8
03558 Market Analysis S SECS-S/03 6

2. Two courses to be chosen among: (16 CFU)

Period ? The period in which lectures are held 1: 18/09/2023 - 28/10/2023 2: 06/11/2023 - 14/12/2023 3: 12/02/2024 - 23/03/2024 4: 15/04/2024 - 25/05/2024 E: 06/11/2023 - 25/05/2024 G: 08/01/2024 - 03/02/2024 M: 06/11/2023 - 23/03/2024 P: 18/09/2023 - 14/12/2023 S: 12/02/2024 - 25/05/2024 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
81964 Key Account Management and Trade Marketing P SECS-P/08 8
07573 Management Accounting S SECS-P/07 8

3. Activities selectable in the 3rd year (max limit 3 CFU)

If in the 1st year you did not opt ​​for Data processing, you must necessarily choose the Work orientation laboratory.
Period ? The period in which lectures are held 1: 18/09/2023 - 28/10/2023 2: 06/11/2023 - 14/12/2023 3: 12/02/2024 - 23/03/2024 4: 15/04/2024 - 25/05/2024 E: 06/11/2023 - 25/05/2024 G: 08/01/2024 - 03/02/2024 M: 06/11/2023 - 23/03/2024 P: 18/09/2023 - 14/12/2023 S: 12/02/2024 - 25/05/2024 cfu ? Credits
89954 LABORATORIO DI ORIENTAMENTO AL LAVORO S 3

4. Electives3 (max limit 36 CFU)

Puoi distribuire i 12 CFU tra il 2° e il 3° anno tra le attività formative consigliate. Il limite massimo di scelta tra il 2° e il 3° anno non può superare i 36 cfu (12 cfu obbligatori e 24 cfu extra-crediti). Potrai scegliere uno o più insegnamenti attivi nell'Ateneo, cliccando nel gruppo d). La richiesta andrà in approvazione subordinata per l'approvazione al Coordinatore (v. istruzioni nel sito del corso, pagina "Compilare il piano di studio").
a) ATTIVITA' FORMATIVE CONSIGLIATE: (max limit 36 CFU)
Period ? The period in which lectures are held 1: 18/09/2023 - 28/10/2023 2: 06/11/2023 - 14/12/2023 3: 12/02/2024 - 23/03/2024 4: 15/04/2024 - 25/05/2024 E: 06/11/2023 - 25/05/2024 G: 08/01/2024 - 03/02/2024 M: 06/11/2023 - 23/03/2024 P: 18/09/2023 - 14/12/2023 S: 12/02/2024 - 25/05/2024 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
82115 Internship 1 12
B0384 BUSINESS INTELLIGENCE E CUSTOMER RELATIONSHIP MANAGEMENT P SECS-S/03 4
89991 Employement law P IUS/07 9
71217 Innovative Retailing P SECS-P/08 9
37993 Business Statistic S SECS-S/03 12
21872 International Marketing S SECS-P/08 9
b) LANGUAGE COURSES (max limit 15 CFU)
Period ? The period in which lectures are held 1: 18/09/2023 - 28/10/2023 2: 06/11/2023 - 14/12/2023 3: 12/02/2024 - 23/03/2024 4: 15/04/2024 - 25/05/2024 E: 06/11/2023 - 25/05/2024 G: 08/01/2024 - 03/02/2024 M: 06/11/2023 - 23/03/2024 P: 18/09/2023 - 14/12/2023 S: 12/02/2024 - 25/05/2024 cfu ? Credits
26337 English Language Test B - 2 1 6
26356 French Language Test B - 1 1 3
26357 French Language Test B - 2 1 6
26344 German Language Test B - 1 1 3
26345 German Language Test B - 2 1 6
26350 Spanish Language Test B - 1 1 3
26351 Spanish Language Test B - 2 1 6
c) OTHER ELECTIVE COURSES: (max limit 36 CFU)
d) OTHER ELECTIVE COURSES OF THE UNIVERSITY OF BOLOGNA: (max limit 36 CFU)