First Cycle Degree/Bachelor in Management and Marketing

Curriculum Management e marketing: for students enrolled a.y. 2024-25

Lesson Hours: 3 ECTS (CFU) = 30 hours; 6 ECTS (CFU) = 45/50 hours; 7 ECTS (CFU) = 53 hours; 8/9 ECTS (CFU) = 60 hours; 12 ECTS (CFU) = 90 hours.

First Year

0. Crash course

Period ? The period in which lectures are held 1: 16/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 22/03/2025 4: 07/04/2025 - 24/05/2025 E: 11/11/2024 - 24/05/2025 G: 07/01/2025 - 01/02/2025 M: 11/11/2024 - 22/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 cfu ? Credits
92419 ATTIVITA' DI ALLINEAMENTO IN MATEMATICA 1 0
B4056 INTRODUZIONE AL DATA MANAGEMENT L 4 0

1. Mandatory courses

Period ? The period in which lectures are held 1: 16/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 22/03/2025 4: 07/04/2025 - 24/05/2025 E: 11/11/2024 - 24/05/2025 G: 07/01/2025 - 01/02/2025 M: 11/11/2024 - 22/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
26338 English Language Test B - 1
For information on contents, teaching and enrollment, recognition of certifications, equivalence, etc. consult the website of the University Language Center http://www.cla.unibo.it/idoneita-linguistica 		1 6
37750 Public and Private Law of Economics 2
02531  Economy Public Law 2 IUS/05 6
37302  Private Law 1 IUS/01 6
00679 Mathematics
preparatory to Statistics 		E SECS-S/06 12
93385 Accounting
preparatory to Financial statements analysis and cost accounting 		P SECS-P/07 8
73925 Principles of Management P SECS-P/08 6
00745 Business Organisation S SECS-P/10 8
09446 Microeconomics S SECS-P/01 8

3. One activity to be chosen between: (max limit 3 CFU)

Data processing is part of a group of your choice together with the Job Orientation Laboratory. The choice of DP suitability, if chosen, must be made in the 1st year. If, on the other hand, you want to choose the Work orientation workshop, the option must be made in the 3rd year of the course.
Period ? The period in which lectures are held 1: 16/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 22/03/2025 4: 07/04/2025 - 24/05/2025 E: 11/11/2024 - 24/05/2025 G: 07/01/2025 - 01/02/2025 M: 11/11/2024 - 22/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 cfu ? Credits
18067 Data processing S 3

Second Year

1. Mandatory courses

Period ? The period in which lectures are held 1: 16/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 22/03/2025 4: 07/04/2025 - 24/05/2025 E: 11/11/2024 - 24/05/2025 G: 07/01/2025 - 01/02/2025 M: 11/11/2024 - 22/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
00221 Commercial Law 3 IUS/04 6
29113 Financial Statements Analysis and Cost Accounting P SECS-P/07 8
08795 Macroeconomics P SECS-P/01 8
09511 Marketing P SECS-P/08 8
98685 STATISTICA E MATEMATICA FINANZIARIA (C.I.) S
82779  Financial Mathematics S SECS-S/06 6
93387  Statistics P SECS-S/01 7
37304 Econometrics Models S SECS-P/05 6
02528 Industrial Economics S SECS-P/06 7

Third Year

1. Mandatory courses

Period ? The period in which lectures are held 1: 16/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 22/03/2025 4: 07/04/2025 - 24/05/2025 E: 11/11/2024 - 24/05/2025 G: 07/01/2025 - 01/02/2025 M: 11/11/2024 - 22/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
34634 Final Examination 2 3
23570 Corporate Communication P SECS-P/08 8
04521 Corporate Finance P SECS-P/09 8
55804 Business Strategy S SECS-P/08 8
03558 Market Analysis S SECS-S/03 6

2. Two courses to be chosen among: (16 CFU)

Period ? The period in which lectures are held 1: 16/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 22/03/2025 4: 07/04/2025 - 24/05/2025 E: 11/11/2024 - 24/05/2025 G: 07/01/2025 - 01/02/2025 M: 11/11/2024 - 22/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
81964 Key Account Management and Trade Marketing P SECS-P/08 8
68840 Production Management - Not available for the year  2024/2025 P SECS-P/08 8
07573 Management Accounting S SECS-P/07 8

3. Activities selectable in the 3rd year (3 CFU)

If in the 1st year you did not opt ​​for Data processing, you must necessarily choose the Work orientation laboratory.
Period ? The period in which lectures are held 1: 16/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 22/03/2025 4: 07/04/2025 - 24/05/2025 E: 11/11/2024 - 24/05/2025 G: 07/01/2025 - 01/02/2025 M: 11/11/2024 - 22/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 cfu ? Credits
89954 Job and Professional Orientation Workshop S 3

4. Electives (12 CFU)

I crediti liberi possono essere distribuiti tra il 2° e il 3° anno. Gli insegnamenti non optati nell'ambito dei gruppi di scelte obbligatorie nel 3° anno, possono essere inseriti nei crediti liberi. Il corso di studio pubblicherà le attività consigliate nel maggio 2024 per l'a.a. 2024/25