First Cycle Degree/Bachelor in Management and Marketing

Curriculum Gestione e innovazione d'impresa: for students enrolled a.y. 2022-23

Lesson Hours: 3 ECTS (CFU) = 30; 6 ECTS (CFU) = 40; 9 ECTS (CFU) = 60; 10 ECTS (CFU) = 65; 12 ECTS (CFU) = 80.

First Year

1. Crash course

Period ? The period in which lectures are held 1: 16/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 22/03/2025 4: 07/04/2025 - 24/05/2025 E: 11/11/2024 - 24/05/2025 G: 07/01/2025 - 01/02/2025 M: 11/11/2024 - 22/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 cfu ? Credits
95215 ATTIVITA' DI ALLINEAMENTO IN MATEMATICA CLAMM GII 1 0

2. Mandatory courses

Period ? The period in which lectures are held 1: 16/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 22/03/2025 4: 07/04/2025 - 24/05/2025 E: 11/11/2024 - 24/05/2025 G: 07/01/2025 - 01/02/2025 M: 11/11/2024 - 22/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
26338 English Language Test B - 1 1 6
93369 Private Law G IUS/01 6
93366 Mathematics M SECS-S/06 10
93370 Accounting P SECS-P/07 9
93367 Microeconomics P SECS-P/01 9
93371 Macroeconomics S SECS-P/01 9
93368 Principles of Management S SECS-P/08 9
93372 Statistics S SECS-S/01 6

Second Year

1. Mandatory courses

Period ? The period in which lectures are held 1: 16/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 22/03/2025 4: 07/04/2025 - 24/05/2025 E: 11/11/2024 - 24/05/2025 G: 07/01/2025 - 01/02/2025 M: 11/11/2024 - 22/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
93375 Leadership and Entrepreneurship 3 SECS-P/10 6
93373 Data Processing G 3
93377 Business Organisation P SECS-P/10 9
93378 Management systems and Cost Accounting P SECS-P/07 9
93374 Marketing P SECS-P/08 9
93376 Cammercial Law S IUS/04 12
93379 Digital Culture S INF/01 9

Third Year

1. Mandatory courses

Period ? The period in which lectures are held 1: 16/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 22/03/2025 4: 07/04/2025 - 24/05/2025 E: 11/11/2024 - 24/05/2025 G: 07/01/2025 - 01/02/2025 M: 11/11/2024 - 22/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
34634 Final Examination 2 3
93382 Internationa Business P SECS-P/08 9
93381 Corporate Finance S SECS-P/09 9
93380 Digital Marketing S SECS-P/08 6
93383 Evolution of the World Economy S SECS-P/12 6

2. Crediti a libera scelta (26 cfu) (26 - 52 CFU)

a) ELECTIVE COURSES SUGGESTED BY THE PROGRAMME (max limit 52 CFU)
Period ? The period in which lectures are held 1: 16/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 22/03/2025 4: 07/04/2025 - 24/05/2025 E: 11/11/2024 - 24/05/2025 G: 07/01/2025 - 01/02/2025 M: 11/11/2024 - 22/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
82115 Internship 1 12
B0384 Business Intelligence and Customer Relationship Management P SECS-S/03 4
89991 Employement law P IUS/07 9
71217 Innovative Retailing P SECS-P/08 9
37993 Business Statistic S SECS-S/03 12
54709 Financial Markets and Instruments S SECS-P/11 9
21872 International Marketing S SECS-P/08 9
b) LANGUAGE COURSES (max limit 15 CFU)
Period ? The period in which lectures are held 1: 16/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 22/03/2025 4: 07/04/2025 - 24/05/2025 E: 11/11/2024 - 24/05/2025 G: 07/01/2025 - 01/02/2025 M: 11/11/2024 - 22/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 cfu ? Credits
26337 English Language Test B - 2 1 6
26356 French Language Test B - 1 1 3
26357 French Language Test B - 2 1 6
26344 German Language Test B - 1 1 3
26345 German Language Test B - 2 1 6
26350 Spanish Language Test B - 1 1 3
26351 Spanish Language Test B - 2 1 6
c) OTHER ELECTIVE COURSES OF THE UNIVERSITY OF BOLOGNA: (max limit 26 CFU)
d) ATTIVITA' FORMATIVE DEL CORSO DI STUDI: (max limit 52 CFU)