First Cycle Degree/Bachelor in Management and Marketing

Curriculum Management e marketing: for students enrolled a.y. 2024-25

Lesson Hours: 3 ECTS (CFU) = 30 hours; 6 ECTS (CFU) = 45/50 hours; 7 ECTS (CFU) = 53 hours; 8/9 ECTS (CFU) = 60 hours; 12 ECTS (CFU) = 90 hours.

First Year

0. Crash course

Period ? The period in which lectures are held 1: 15/09/2025 - 22/10/2025 2: 10/11/2025 - 17/12/2025 3: 09/02/2026 - 21/03/2026 4: 13/04/2026 - 23/05/2026 G: 07/01/2026 - 31/01/2026 M: 10/11/2025 - 21/03/2026 P: 15/09/2025 - 17/12/2025 S: 09/02/2026 - 23/05/2026 cfu ? Credits
92419 ATTIVITA' DI ALLINEAMENTO IN MATEMATICA - Not available for the year  2025/2026 1 0

1. Mandatory courses

Period ? The period in which lectures are held 1: 15/09/2025 - 22/10/2025 2: 10/11/2025 - 17/12/2025 3: 09/02/2026 - 21/03/2026 4: 13/04/2026 - 23/05/2026 G: 07/01/2026 - 31/01/2026 M: 10/11/2025 - 21/03/2026 P: 15/09/2025 - 17/12/2025 S: 09/02/2026 - 23/05/2026 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
26338 English Language Test B - 1
For information on contents, teaching and enrollment, recognition of certifications, equivalence, etc. consult the website of the University Language Center http://www.cla.unibo.it/idoneita-linguistica
1 6
37750 Public and Private Law of Economics - Not available for the year  2025/2026 2
02531  Economy Public Law 2 IUS/05 6
37302  Private Law 1 IUS/01 6
00679 Mathematics - Not available for the year  2025/2026
preparatory to Statistics
E SECS-S/06 12
93385 Accounting - Not available for the year  2025/2026
preparatory to Financial statements analysis and cost accounting
P SECS-P/07 8
73925 Principles of Management - Not available for the year  2025/2026 P SECS-P/08 6
00745 Business Organisation - Not available for the year  2025/2026 S SECS-P/10 8
09446 Microeconomics - Not available for the year  2025/2026 S SECS-P/01 8

3. One activity to be chosen between: (max limit 3 CFU)

Data processing is part of a group of your choice together with the Job Orientation Laboratory. The choice of DP suitability, if chosen, must be made in the 1st year. If, on the other hand, you want to choose the Work orientation workshop, the option must be made in the 3rd year of the course.
Period ? The period in which lectures are held 1: 15/09/2025 - 22/10/2025 2: 10/11/2025 - 17/12/2025 3: 09/02/2026 - 21/03/2026 4: 13/04/2026 - 23/05/2026 G: 07/01/2026 - 31/01/2026 M: 10/11/2025 - 21/03/2026 P: 15/09/2025 - 17/12/2025 S: 09/02/2026 - 23/05/2026 cfu ? Credits
18067 Data processing - Not available for the year  2025/2026 S 3

Second Year

1. Mandatory courses

Period ? The period in which lectures are held 1: 15/09/2025 - 22/10/2025 2: 10/11/2025 - 17/12/2025 3: 09/02/2026 - 21/03/2026 4: 13/04/2026 - 23/05/2026 G: 07/01/2026 - 31/01/2026 M: 10/11/2025 - 21/03/2026 P: 15/09/2025 - 17/12/2025 S: 09/02/2026 - 23/05/2026 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
00221 Commercial Law 3 IUS/04 6
98685 STATISTICA E MATEMATICA FINANZIARIA (C.I.) P
82779  Financial Mathematics P SECS-S/06 6
93387  Statistics P SECS-S/01 7
29113 Financial Statements Analysis and Cost Accounting P SECS-P/07 8
09511 Marketing P SECS-P/08 8
37304 Econometrics Models S SECS-P/05 6
02528 Industrial Economics S SECS-P/06 7
08795 Macroeconomics S SECS-P/01 8

2. Electives (max limit 36 CFU)

Puoi distribuire i 12 CFU tra il 2° e il 3° anno tra le attività formative consigliate. Il limite massimo di scelta tra il 2° e il 3° anno non può superare i 36 cfu (12 cfu obbligatori e 24 cfu extra-crediti). Il Tirocinio potrà essere svolto da giugno 2023 in poi e le Competenze trasversali saranno sceglibili dall'11 ottobre 2021. Potrai scegliere uno o più insegnamenti attivi nell'Ateneo, cliccando nel gruppo d). La richiesta andrà in approvazione subordinata per l'approvazione al Coordinatore (v. istruzioni nel sito del corso, pagina "Compilare il piano di studio").
a) ATTIVITA' FORMATIVE CONSIGLIATE: (max limit 36 CFU)
Period ? The period in which lectures are held 1: 15/09/2025 - 22/10/2025 2: 10/11/2025 - 17/12/2025 3: 09/02/2026 - 21/03/2026 4: 13/04/2026 - 23/05/2026 G: 07/01/2026 - 31/01/2026 M: 10/11/2025 - 21/03/2026 P: 15/09/2025 - 17/12/2025 S: 09/02/2026 - 23/05/2026 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
82115 Internship 1 12
B9736 CONTROLLO MULTIDIMENSIONALE 3 SECS-P/07 8
37993 Business Statistic S SECS-S/03 12
71217 Innovative Retailing S SECS-P/08 9
b) LANGUAGE COURSES (max limit 15 CFU)
Period ? The period in which lectures are held 1: 15/09/2025 - 22/10/2025 2: 10/11/2025 - 17/12/2025 3: 09/02/2026 - 21/03/2026 4: 13/04/2026 - 23/05/2026 G: 07/01/2026 - 31/01/2026 M: 10/11/2025 - 21/03/2026 P: 15/09/2025 - 17/12/2025 S: 09/02/2026 - 23/05/2026 cfu ? Credits
26337 English Language Test B - 2 1 6
26356 French Language Test B - 1 1 3
26357 French Language Test B - 2 1 6
26344 German Language Test B - 1 1 3
26345 German Language Test B - 2 1 6
26350 Spanish Language Test B - 1 1 3
26351 Spanish Language Test B - 2 1 6
c) OTHER ELECTIVE COURSES OF THE UNIVERSITY OF BOLOGNA: (max limit 36 CFU)
In questa sezione è possibile la scelta di insegnamenti che appartengono a corsi di studio a libero accesso. Non ti farà selezionare insegnamenti che appartengono a corsi a numero programmato e neanche attività seminariali e laboratoriali. Pertanto dovrai procedere con la richiesta cartacea (allegato pagina Compilare il piano di studi).

Third Year

1. Mandatory courses

Period ? The period in which lectures are held 1: 15/09/2025 - 22/10/2025 2: 10/11/2025 - 17/12/2025 3: 09/02/2026 - 21/03/2026 4: 13/04/2026 - 23/05/2026 G: 07/01/2026 - 31/01/2026 M: 10/11/2025 - 21/03/2026 P: 15/09/2025 - 17/12/2025 S: 09/02/2026 - 23/05/2026 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
34634 Final Examination 2 3
55804 Business Strategy P SECS-P/08 8
23570 Corporate Communication P SECS-P/08 8
04521 Corporate Finance P SECS-P/09 8
03558 Market Analysis S SECS-S/03 6

2. Two courses to be chosen among: (16 CFU)

Period ? The period in which lectures are held 1: 15/09/2025 - 22/10/2025 2: 10/11/2025 - 17/12/2025 3: 09/02/2026 - 21/03/2026 4: 13/04/2026 - 23/05/2026 G: 07/01/2026 - 31/01/2026 M: 10/11/2025 - 21/03/2026 P: 15/09/2025 - 17/12/2025 S: 09/02/2026 - 23/05/2026 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
81964 Key Account Management and Trade Marketing P SECS-P/08 8
68840 Production Management - Not available for the year  2025/2026 P SECS-P/08 8
07573 Management Accounting S SECS-P/07 8

3. Activities selectable in the 3rd year (3 CFU)

If in the 1st year you did not opt ​​for Data processing, you must necessarily choose the Work orientation laboratory.
Period ? The period in which lectures are held 1: 15/09/2025 - 22/10/2025 2: 10/11/2025 - 17/12/2025 3: 09/02/2026 - 21/03/2026 4: 13/04/2026 - 23/05/2026 G: 07/01/2026 - 31/01/2026 M: 10/11/2025 - 21/03/2026 P: 15/09/2025 - 17/12/2025 S: 09/02/2026 - 23/05/2026 cfu ? Credits
89954 Job and Professional Orientation Workshop - Not available for the year  2025/2026 S 3

4. Electives (12 CFU)

I crediti liberi possono essere distribuiti tra il 2° e il 3° anno. Gli insegnamenti non optati nell'ambito dei gruppi di scelte obbligatorie nel 3° anno, possono essere inseriti nei crediti liberi. Il corso di studio pubblicherà le attività consigliate nel maggio 2026 per l'a.a. 2026/27