First Cycle Degree/Bachelor in Management and Marketing

Curriculum Gestione e innovazione d'impresa: for students enrolled a.y. 2024-25

Lesson Hours: 3 ECTS (CFU) = 30; 6 ECTS (CFU) = 40; 9 ECTS (CFU) = 60; 10 ECTS (CFU) = 65; 12 ECTS (CFU) = 80.

First Year

0. Crash course

Period ? The period in which lectures are held 1: 14/09/2026 - 24/10/2026 2: 09/11/2026 - 16/12/2026 3: 08/02/2027 - 17/03/2027 4: 12/04/2027 - 22/05/2027 E: 09/11/2026 - 22/05/2027 G: 07/01/2027 - 30/01/2027 M: 09/11/2026 - 17/03/2027 P: 14/09/2026 - 16/12/2026 S: 08/02/2027 - 22/05/2027 cfu ? Credits
95215 ATTIVITA' DI ALLINEAMENTO IN MATEMATICA CLAMM GII 1 0

1. Mandatory courses

Period ? The period in which lectures are held 1: 14/09/2026 - 24/10/2026 2: 09/11/2026 - 16/12/2026 3: 08/02/2027 - 17/03/2027 4: 12/04/2027 - 22/05/2027 E: 09/11/2026 - 22/05/2027 G: 07/01/2027 - 30/01/2027 M: 09/11/2026 - 17/03/2027 P: 14/09/2026 - 16/12/2026 S: 08/02/2027 - 22/05/2027 Type ? A: Basic learning activities
B: Core learning activity
C: Related or supplementary learning activity
D: Elective learning activity
E: Final examination and foreign language test
S: Stage
F: Other
ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
26338 English Language Test B - 1 1 E 6
93369 Private Law G A GIUR-01/A 6
93366 Mathematics M B STAT-04/A 10
93370 Accounting P B ECON-06/A 9
93367 Microeconomics P A ECON-01/A 9
93371 Macroeconomics S B ECON-01/A 9
93368 Principles of Management S A ECON-07/A 9
93372 Statistics S A STAT-01/A 6

Second Year

1. Mandatory courses

Period ? The period in which lectures are held 1: 14/09/2026 - 24/10/2026 2: 09/11/2026 - 16/12/2026 3: 08/02/2027 - 17/03/2027 4: 12/04/2027 - 22/05/2027 E: 09/11/2026 - 22/05/2027 G: 07/01/2027 - 30/01/2027 M: 09/11/2026 - 17/03/2027 P: 14/09/2026 - 16/12/2026 S: 08/02/2027 - 22/05/2027 Type ? A: Basic learning activities
B: Core learning activity
C: Related or supplementary learning activity
D: Elective learning activity
E: Final examination and foreign language test
S: Stage
F: Other
ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
93375 Leadership and Entrepreneurship 3 C ECON-08/A 6
93373 Data Processing G F 3
93377 Business Organisation P B ECON-08/A 9
93379 Digital Culture P C INFO-01/A 9
93378 Management systems and Cost Accounting P B ECON-06/A 9
93376 Cammercial Law S B GIUR-02/A 12
93374 Marketing S B ECON-07/A 9

Third Year

1. Mandatory courses

Period ? The period in which lectures are held 1: 14/09/2026 - 24/10/2026 2: 09/11/2026 - 16/12/2026 3: 08/02/2027 - 17/03/2027 4: 12/04/2027 - 22/05/2027 E: 09/11/2026 - 22/05/2027 G: 07/01/2027 - 30/01/2027 M: 09/11/2026 - 17/03/2027 P: 14/09/2026 - 16/12/2026 S: 08/02/2027 - 22/05/2027 Type ? A: Basic learning activities
B: Core learning activity
C: Related or supplementary learning activity
D: Elective learning activity
E: Final examination and foreign language test
S: Stage
F: Other
ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
34634 Final Examination 2 E 3
93382 Internationa Business P B ECON-07/A 9
93381 Corporate Finance S B ECON-09/A 9
93380 Digital Marketing S C ECON-07/A 6
93383 Evolution of the World Economy S C STEC-01/B 6

2. Electives (26 ECTS) (26 - 52 CFU)

Devi conseguire almeno 26 CFU in attività a libera scelta, fino ad un massimo di 52 CFU in extra crediti.
a) SUGGESTED ELECTIVE ACTIVITIES (max limit 52 CFU)
Period ? The period in which lectures are held 1: 14/09/2026 - 24/10/2026 2: 09/11/2026 - 16/12/2026 3: 08/02/2027 - 17/03/2027 4: 12/04/2027 - 22/05/2027 E: 09/11/2026 - 22/05/2027 G: 07/01/2027 - 30/01/2027 M: 09/11/2026 - 17/03/2027 P: 14/09/2026 - 16/12/2026 S: 08/02/2027 - 22/05/2027 Type ? A: Basic learning activities
B: Core learning activity
C: Related or supplementary learning activity
D: Elective learning activity
E: Final examination and foreign language test
S: Stage
F: Other
ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
89991 Employement law P D GIUR-04/A 9
54709 Financial Markets and Instruments S D ECON-09/B 9
71217 Innovative Retailing S D ECON-07/A 9
b) LANGUAGE COURSES (max limit 15 CFU)
Period ? The period in which lectures are held 1: 14/09/2026 - 24/10/2026 2: 09/11/2026 - 16/12/2026 3: 08/02/2027 - 17/03/2027 4: 12/04/2027 - 22/05/2027 E: 09/11/2026 - 22/05/2027 G: 07/01/2027 - 30/01/2027 M: 09/11/2026 - 17/03/2027 P: 14/09/2026 - 16/12/2026 S: 08/02/2027 - 22/05/2027 Type ? A: Basic learning activities
B: Core learning activity
C: Related or supplementary learning activity
D: Elective learning activity
E: Final examination and foreign language test
S: Stage
F: Other
cfu ? Credits
26337 English Language Test B - 2 1 B 6
26356 French Language Test B - 1 1 E 3
26357 French Language Test B - 2 1 E 6
26344 German Language Test B - 1 1 E 3
26345 German Language Test B - 2 1 F 6
26350 Spanish Language Test B - 1 1 E 3
26351 Spanish Language Test B - 2 1 E 6
c) OTHER ELECTIVE COURSES OF THE UNIVERSITY OF BOLOGNA: (max limit 26 CFU)
In questa sezione non ti farà selezionare insegnamenti che appartengono a corsi a numero programmato e neanche attività seminariali e laboratoriali. Pertanto se inserendo il codice materia non trovi l'insegnamento, dovrai procedere con il modulo cartaceo (allegato alla pagina Compilare il piano di studi).
d) Insegnamenti Buenos Aires (max limit 18 CFU)
Period ? The period in which lectures are held 1: 14/09/2026 - 24/10/2026 2: 09/11/2026 - 16/12/2026 3: 08/02/2027 - 17/03/2027 4: 12/04/2027 - 22/05/2027 E: 09/11/2026 - 22/05/2027 G: 07/01/2027 - 30/01/2027 M: 09/11/2026 - 17/03/2027 P: 14/09/2026 - 16/12/2026 S: 08/02/2027 - 22/05/2027 Type ? A: Basic learning activities
B: Core learning activity
C: Related or supplementary learning activity
D: Elective learning activity
E: Final examination and foreign language test
S: Stage
F: Other
ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
69966 International Economics (in Buenos Aires) S B ECON-01/A 9
69965 International Marketing (in Buenos Aires In Spanish) S C ECON-07/A 9