Prospects

Professional profiles

professional profile

Text, Data and Language Analyst

Function in a professional context:

A Text, Data and Language Analyst specialises in the collection, selection and analysis of texts, words, images, video and data, evaluating the consistency, appropriateness and effectiveness of forms and modes of communication in order to devise possible responses in the form of suitable communication strategies and plans. The degree programme in Semiotics offers a semantic, cognitive, cultural and general theoretical knowledge of both traditional and digital communication techniques and technology. This knowledge, combined with the ability to develop computer skills through course units and laboratory work, allows the training of professionals suitable for this role. The functions associated with the analyst profession include:

(1) Optimising website content, including text, images and code, to improve search engine ranking;

(2) Searching keywords to identify words and phrases relevant to the target sector and audience;

(3) Monitoring SEO metrics, including organic traffic, keyword positions and conversions;

(4) Conducting SEO audits to identify technical issues and areas for improvement;

(5) Developing link building strategies to improve website authority;

(6) Removing or disavowing harmful links to preserve online reputation;

(7) Keeping up to date with search engine algorithms and SEO best practices;

(8) Collecting data relevant to a given objective, which could include customer interviews, focus groups, product feedback, social media user-generated content or even more formal sources, such as corporate reports and documents;

(9) Drawing up reports following data collection and analysis.

Competencies associated to the function:

(1) In-depth knowledge of the theories of semiotics and of philosophy of language for content analysis, production and management;

(2) Ability to interpret and evaluate cultural communication processes, with special regard to languages, their construction and expression;

(3) Skills in using theories of language, mind and cognition for the analysis of communication processes;

(4) Ability to analyse, evaluate, improve and produce scientific, journalistic, storytelling, advertising and public communication texts;

(5) Use of semiotic methodologies to analyse, design or produce digital content (textual, audiovisual or multimedia content);

(6) Skills in the analysis of digital storytelling in public, social and political communication;

(7) Ability to research and critically analyse materials, bibliographic and documentary sources of various kinds, in both paper and digital format, in order to organise them and launch, conduct and participate in scientific investigations.

Employment opportunities:

(1) Qualitative Data Analyst;

(2) SEO Specialist;

(3) Learning Analytics Specialist;

(4) Business Consultant;

(5) Community Manager.

Besides the aforementioned employment opportunities, graduates with sufficient University educational credits in certain subject groups will be able to take the entrance exam for secondary school teacher training programmes, in accordance with current regulations.

 

Copywriter and Text and Content Writer

Function in a professional context:

A Copywriter and Text and Content Writer is a professional tasked with devising and drawing up persuasive and engaging textual products to plan and implement the creation and promotion of products, brands, messages or services in the field of advertising or new media. The second cycle degree programme in Semiotics provides theoretical, analytical and methodological skills in the areas of semiotics, language, communication and philosophy and, through course units seeking to teach the latest techniques, technologies and forms of communication, aims to equip professionals with the technical and transferable skills they need to work in these positions. The functions of these professionals include:

(1) Drawing up informational texts on products and services with a view to disseminating them through the mass media – press, radio, television, the Internet – that advertising uses for this purpose;

(2) Drawing up advertising texts on brands, products and services with a view to disseminating them through the mass media and communication environments – press, radio, television, urban and suburban environments, the Internet – that advertising uses for this purpose;

(3) Devising and planning communication strategies;

(4) Devising and planning media campaigns;

(5) Performing market analysis with a view to planning communication campaigns and strategies;

(6) Planning and implementing content strategies depending on the message to be conveyed and the communication channels to be used;

(7) Search Engine Optimisation (SEO) to improve online visibility;

(8) Using social media for content writing, editing, management and monitoring.

Competencies associated to the function:

(1) In-depth knowledge of the theories of semiotics and of philosophy of language for content analysis, production and management;

(2) Ability to analyse, evaluate, improve and produce scientific, journalistic, storytelling, advertising and public communication texts;

(3) Use of semiotic methodologies to analyse, design or produce digital content (textual, audiovisual or multimedia content);

(4) Ability to apply ethical and philosophical knowledge to the analysis of new, digital transformation-related phenomena;

(5) Design of communication strategies in both local and international contexts;

(6) Ability to critically analyse sense dynamics in social and cultural practices and in cognitive processes;

(7) Skills in the analysis of digital storytelling in public, social and political communication;

(8) Ability to use basic information technology for communication, expression and research purposes, including in a creative and personal way;

(9) Ability to use skills flexibly in a variety of cultural and learning contexts (including different from those in which one is trained);

(10) Ability to engage in an effective dialogue with experts from specific application areas, understanding different needs, suggesting effective solutions and proposing more effective communication strategies.

Employment opportunities:

(1) Consultant at advertising and marketing agencies;

(2) Consultant at media agencies and companies (radio, television and cinema);

(3) Editor for newspapers, websites, non-profit associations, companies;

(4) Government agencies and non-profit operator;

(5) Consultant at e-commerce companies;

(6) Freelancer for websites or blogs;

(7) Social Media Manager;

(8) Content Creator;

(9) Strategic Copywriter.

 

Besides the aforementioned employment opportunities, graduates with sufficient University educational credits in certain subject groups will be able to take the entrance exam for secondary school teacher training programmes, in accordance with current regulations.

 

Welfare and Cultural Heritage Manager

Function in a professional context:

A Welfare and Cultural Heritage Manager is tasked with coordinating and managing projects aimed at cultural heritage enhancement, with a focus on social impact and community wellbeing. This role further encompasses social inclusion and sustainability aspects, with a view to creating synergies between cultural bodies and local communities. The second cycle degree programme in Semiotics provides skills in the areas of semiotics, language, communication, philosophy and critical thinking, as needed to manage interactions between different cultural backgrounds and promote projects that make a positive and inclusive social impact. Hence, the degree programme allows students to gain skills to perform a number of job-specific functions:

(1) Organising and sponsoring events of special relevance and visibility for an organisation and/or charitable initiatives for the population and/or communication activities not strictly related to advertising;

(2) Planning communication campaigns and initiatives within and outside the organisation;

(3) Planning corporate policies geared towards sustainability and social justice;

(4) Managing funds and resources for corporate social responsibility and charity projects;

(5) Identifying potential risks and ethical issues related to the use of smart technology such as algorithms, machine learning, deep learning, etc.;

(6) Drawing up ethical guidelines to be followed by the organisation in developing and implementing AI technology;

(7) Liaising and cooperating with stakeholders in order to incorporate ethical concerns into product development;

(8) Devising strategies and planning and implementing training to ensure that the organisation respects and develops an awareness of equal treatment and diversity, and to create an inclusive environment and/or culture;

(9) Managing stakeholder relations (with investors, customers and suppliers);

(10) Facilitating relationships within professional, social and institutional contexts by paying attention to different cultural backgrounds.

Competencies associated to the function:

(1) Ability to interpret and evaluate cultural communication processes, with special regard to languages, their construction and expression;

(2) Use of theories of cognition and philosophical and semiotic theories in the analysis of contemporary social and cultural processes;

(3) Ability to apply critical thinking in analysing human-machine interactions (interfaces, generative AI, etc.);

(4) Ability to apply ethical and philosophical knowledge to the analysis of new, digital transformation-related phenomena;

(5) Ability to apply multidisciplinary knowledge to critically integrate AI tools into cultural practices;

(6) Ability to use skills flexibly in a variety of cultural and learning contexts (including different from those in which one is trained);

(7) Ability to produce significant innovations in the field of cultural policies and heritage enhancement;

(8) Ability to engage in an effective dialogue with experts from specific application areas, understanding different needs, suggesting effective solutions and proposing more effective communication strategies;

(9) Lifelong learning.

Employment opportunities:

(1) Cultural Manager;

(2) Social Impact Strategist;

(3) Inclusion and Diversity Consultant;

(4) Sustainability Consultant;

(5) Cultural Mediator;

(6) Organiser of intercultural initiatives, events and projects;

(7) Communication and Social Advocacy Expert;

(8) AI Ethicist.

Besides the aforementioned employment opportunities, graduates with sufficient University educational credits in certain subject groups will be able to take the entrance exam for secondary school teacher training programmes, in accordance with current regulations.

 

Culture and Creative Industries Specialist

Function in a professional context:

A Culture and Creative Industries Specialist has expertise in devising, planning and implementing cultural and creative projects and products and in managing the human resources involved in their production. The skills in the critical and systematic analysis of cultural processes and communication forms – traditional, as well as digital and electronic ones – offered by the degree programme in Semiotics allow the training of professionals suitable for this role. Specifically, the functions of a Culture and Creative Industries Specialist with a degree in Semiotics may include:

(1) Conducting the qualitative analysis and interpretation of socio-cultural contexts, with a view to identifying their conditions and needs;

(2) Carrying out research into current and future market trends;

(3) Analysing competitors and their communication strategies;

(4) Designing and building brands;

(5) Designing and implementing rebranding strategies;

(6) Devising and assessing the feasibility of strategic communication plans;

(7) Monitoring and optimising learning paths through new technologies.

Competencies associated to the function:

(1) Ability to analyse, evaluate, improve and produce scientific, journalistic, storytelling, advertising and public communication texts;

(2) Design of communication strategies in both local and international contexts;

(3) Use of semiotic methodologies to analyse, design or produce digital content (textual, audiovisual or multimedia content);

(4) Skills in the analysis of digital storytelling in public, social and political communication;

(5) Ability to produce significant applications in the field of cultural policies and heritage enhancement;

(6) Ability to engage in an effective dialogue with experts from specific application areas, understanding different needs, suggesting effective solutions and proposing more effective communication strategies;

(7) Ability to apply critical thinking in analysing human-machine interactions (interfaces, generative AI, etc.);

(8) Ability to critically analyse sense dynamics in social and cultural practices and in cognitive processes.

Employment opportunities:

(1) Cultural and Social Innovation Consultant;

(2) Brand Strategist;

(3) Content Strategist;

(4) Project Manager;

(5) Human Resource Manager.

 

Besides the aforementioned employment opportunities, graduates with sufficient University educational credits in certain subject groups will be able to take the entrance exam for secondary school teacher training programmes, in accordance with current regulations.

 

Digital Transformation Specialist

Function in a professional context:

According to the Future of Jobs Report 2023 of the World Economic Forum, the Digital Transformation Specialist will be among the ten most in-demand jobs in the coming years. A Digital Transformation Specialist plays a key role in devising, planning and implementing strategies for the adoption, analysis and use of advanced digital technology within public and private organisations. They have expertise in analysing technological processes, managing change and understanding emerging digital technologies, thanks to which they lead businesses to improving operational efficiency, service innovation and digital communication. Specifically, the functions of a Digital Transformation Specialist may include:

(1) Business needs analysis and assessment to identify opportunities for digitisation and process automation;

(2) Strategy planning and implementation to adopt digital technologies (AI, cloud computing, blockchain, etc.);

(3) Digital transformation project management, by coordinating multidisciplinary teams and organisational stakeholders;

(4) Digital communication and marketing strategy development, by integrating traditional and digital channels;

(5) Technological and market trends monitoring to anticipate developments and opportunities for innovation;

(6) Training and staff support in the adoption of new technologies and digital tools.

Competencies associated to the function:

1. Advanced knowledge of emerging technologies and of the cultural processes that originate from them and from which they originate;

2. Design and management of complex digital transformation projects;

3. Change management skills, supporting organisations in the adoption of new practices and tools;

4. Ability to define and implement digital marketing strategies, using social media, SEO and content management platforms;

5. Expertise in data analytics for measuring performance and optimising digital strategies;

6. Use of methodologies to analyse, design or produce digital content (textual, audiovisual or multimedia content);

7. Ability to apply critical thinking in analysing human-machine interactions (interfaces, generative AI, etc.).

Employment opportunities:

1. Digital Transformation Consultant;

2. Innovation Manager;

3. IT Project Manager;

4. Chief Digital Officer (CDO);

5. Technological Surveillance Manager.

Besides the aforementioned employment opportunities, graduates with sufficient University educational credits in certain subject groups will be able to take the entrance exam for secondary school teacher training programmes, in accordance with current regulations.

 

 

Continuing to study

It gives access to third cycle studies (Dottorato di ricerca/Scuole di specializzazione) and master universitario di secondo livello.