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Curriculum Marketing e ricerche di mercato: for students enrolled in the a.y. 2019-20

Classes will be held in the following terms: First term (from 16/09 to 18/10/2019); Second term (from 11/11 to 13/12/2019); P (from 16/09 to 13/12/2019); Third term (from 17/02 to 20/03/2020); Fourth term (from 20/04 to 22/05/2020); S (from 17/02 to 22/05/2020); A (from 21/09/2020 to 26/03/2021); CT1 (from 26/10/2020 to 22/12/2020); CT2 (from 17/02/2021 to 4/06/2021).
Lesson Hours: 10 ECTS (CFU) = 60; 6 ECTS (CFU) = 30.

First Year

1. Learning activities

Period ? The period in which lectures are held 1: 21/09/2020 - 31/10/2020 2: 09/11/2020 - 17/12/2020 3: 15/02/2021 - 26/03/2021 4: 19/04/2021 - 29/05/2021 A: 21/09/2020 - 26/03/2021 P: 21/09/2020 - 17/12/2020 S: 15/02/2021 - 29/05/2021 CT1: 26/10/2020 - 22/12/2020 CT2: 17/02/2021 - 04/06/2021 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
26337 English Language Test B - 2
Per le informazioni sui contenuti, didattica e appelli consultare il sito http://www.cla.unibo.it/
1 6
28202 Statistics (A. C.) A SECS-S/01 10
11398 Statistical Models for Economic Behaviour P SECS-S/03 10
28203 Econometrics (A. C.) S SECS-P/05 10
28208 Marketing Models S SECS-P/08 10
23741 Statistical Methods for Data Mining S SECS-S/01 10

2. One activity to be chosen among: (6 CFU)

Period ? The period in which lectures are held 1: 21/09/2020 - 31/10/2020 2: 09/11/2020 - 17/12/2020 3: 15/02/2021 - 26/03/2021 4: 19/04/2021 - 29/05/2021 A: 21/09/2020 - 26/03/2021 P: 21/09/2020 - 17/12/2020 S: 15/02/2021 - 29/05/2021 CT1: 26/10/2020 - 22/12/2020 CT2: 17/02/2021 - 04/06/2021 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
55544 Differential Calculus 1 SECS-S/06 6
84608 Probability 1 MAT/06 6

3. Crash course

Period ? The period in which lectures are held 1: 21/09/2020 - 31/10/2020 2: 09/11/2020 - 17/12/2020 3: 15/02/2021 - 26/03/2021 4: 19/04/2021 - 29/05/2021 A: 21/09/2020 - 26/03/2021 P: 21/09/2020 - 17/12/2020 S: 15/02/2021 - 29/05/2021 CT1: 26/10/2020 - 22/12/2020 CT2: 17/02/2021 - 04/06/2021 cfu ? Credits
92426 ATTIVITÀ DI ALLINEAMENTO-LABORATORIO INFORMATICO-STATISTICO 1 0

Second Year

1. Learning activity

Period ? The period in which lectures are held 1: 21/09/2020 - 31/10/2020 2: 09/11/2020 - 17/12/2020 3: 15/02/2021 - 26/03/2021 4: 19/04/2021 - 29/05/2021 A: 21/09/2020 - 26/03/2021 P: 21/09/2020 - 17/12/2020 S: 15/02/2021 - 29/05/2021 CT1: 26/10/2020 - 22/12/2020 CT2: 17/02/2021 - 04/06/2021 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
28231 Evaluation of Service Quality P SECS-P/08 10
84613 METODI DI CAMPIONAMENTO E INDAGINI CAMPIONARIE P SECS-S/01 10
84611 MODELLI STATISTICI PER L'ANALISI DI MERCATO P SECS-S/03 10

2. Electives (max limit 36 CFU)

Scegli almeno 12 CFU tra le attività formative della Scuola di Economia e Management e tra quelle consigliate. Il corso di studio considera coerenti con il percorso formativo anche le idoneità linguistiche B2, attività seminariali e le “Competenze trasversali” le cui finalità sono consultabili nella pagina “Compilare il piano di studi”, nella sezione “Studiare”. Potrai anticipare al 1° anno la scelta del Tirocinio, ma potrai svolgerlo alla fine delle lezioni, da giugno in poi. Se intendi sostenere un esame relativo ad un insegnamento non previsto tra quelli di seguito indicati, dovrai fare richiesta al Consiglio di Corso di studio che valuterà la coerenza della scelta con gli obiettivi formativi del corso di studi (le modalità per la richiesta sono consultabili nella pagina “Compilare il piano di studi”, nel canale “Studiare”). Il Consiglio valuterà la coerenza della scelta con il percorso formativo dello studente e le motivazioni fornite.
Period ? The period in which lectures are held 1: 21/09/2020 - 31/10/2020 2: 09/11/2020 - 17/12/2020 3: 15/02/2021 - 26/03/2021 4: 19/04/2021 - 29/05/2021 A: 21/09/2020 - 26/03/2021 P: 21/09/2020 - 17/12/2020 S: 15/02/2021 - 29/05/2021 CT1: 26/10/2020 - 22/12/2020 CT2: 17/02/2021 - 04/06/2021 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
94138 L'APPROCCIO SCIENTIFICO ALLA RISOLUZIONE DI PROBLEMI - LM CT1 3
93108 Latent Variable Models 1 SECS-S/01 6
95348 TIROCINIO DI RICERCA - RAship 1 12
15349 Work Placement
300 hours
1 12
84616 METODI STATISTICI DI CONTROLLO DELLA QUALITA' 2 SECS-S/01 6
94136 CRITICAL THINKING - ARGOMENTAZIONE E PENSIERO CRITICO CT2 6
73387 Creativity and Innovation M CT2 3
94135 DIALOGICAL LITERACY - COMPETENZE DIALOGICHE E ARGOMENTATIVE CT2 6
86715 Diversity Management - Bologna CT2 6
86716 Entrepreneurship - Bologna CT2 3
94121 INTRODUZIONE AL PROJECT MANAGEMENT E ALLE SOFT SKILL - L CT2 3
79210 Lab Class on Economic and Business Data 2 6
81799 Project Management and Soft Skills M CT2 3
94122 SOFT SKILLS TO BE EFFECTIVE AT WORK CT2 3
94128 TEORIE E TECNICHE PER PARLARE IN PUBBLICO CON ELEMENTI DI ANALISI DELLE DINAMICHE DI GRUPPO CT2 3
79211 Measuring Advertising Effectiveness 3 SECS-S/03 6
93112 Methods And Tools For Official Statistics: Socio-Economic Statistics 3 SECS-S/05 6
69844 SAS Laboratory P 6
A scelta tra le seguenti edizioni: (max limit 3 CFU)
86658 Soft Skills to be Effective at Work - Bologna 1 CT1 3
86657 Soft Skills to be Effective at Work - Bologna 2 CT1 3
86673 Soft Skills to be Effective at Work - Bologna 3 CT2 3
86675 Soft Skills to be Effective at Work - Bologna 4 CT2 3
A scelta tra le seguenti edizioni: (max limit 3 CFU)
86697 Creativity and Innovation M CT1 3
86702 Diversity Management - Bologna CT1 3
89450 Infomation Literacy Bologna 4 CT2 3
86699 Information Literacy - Bologna 3 CT2 3
92346 Information Literacy in English - Bologna CT2 3
A scelta tra le seguenti edizioni: (max limit 3 CFU)
91985 Innovating by doing CT1 3
94139 INNOVARE ATTRAVERSO IL FARE - 2 CT2 3

3. Final examination (16 CFU)

As part of their final exam, students may choose to carry out practical and research activities within companies/institutions external to Unibo, or within Unibo laboratories. Such preparatory activities may be registered in students’ records, either on a pass/fail basis or with a grade depending on the cases, to specify the type of work carried out. For those students who will opt for the internship for the preparation on the final thesis in Italy or abroad, or the preparation of the final thesis abroad, the final exam will be divided into two parts: the final exam itself and the internship or preparation of the final thesis abroad
Period ? The period in which lectures are held 1: 21/09/2020 - 31/10/2020 2: 09/11/2020 - 17/12/2020 3: 15/02/2021 - 26/03/2021 4: 19/04/2021 - 29/05/2021 A: 21/09/2020 - 26/03/2021 P: 21/09/2020 - 17/12/2020 S: 15/02/2021 - 29/05/2021 CT1: 26/10/2020 - 22/12/2020 CT2: 17/02/2021 - 04/06/2021 cfu ? Credits
86293 Final Examination 1 4
27083 Final Examination (2nd cycle)
If you select this activity, it means that you intend to write a thesis for which your continuous presence (in Unibo premises or at external companies/institutions) is NOT requested.
1 16
81354 Internship Abroad for Preparation for the Final Examination
300 hours If you select this activity, you intend to enter a competition for international mobility (e.g. Thesis Abroad, Erasmus+, etc.) or to start an internship by applying on SOL – Internship (to know more go on your degree course’s website > homepage > studying>internship for the preparation of the final thesis
1 12
70441 Internship for Preparation for the Final Examination
300 hours If you select this activity, you intend to start an internship by applying on SOL – Internship (to know more go on your degree course’s website > homepage > studying>internship for the preparation of the final thesis
1 12
81355 Preparation for the Final Examination Abroad
If you select this activity, you intend to enter a competition for international mobility (e.g. Thesis Abroad, Erasmus+, etc.). You will agree with your thesis supervisor the company/institution who will host you and the activities to carry out.
1 12