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Curriculum Marketing e ricerche di mercato: for students enrolled in the a.y. 2024-25

Lesson Hours: 10 ECTS (CFU) = 60; 6 ECTS (CFU) = 30. PLEASE NOTE: The suitability of English as a preparatory course for secondo year courses.

First Year

1. Mandatory courses

Period ? The period in which lectures are held 1: 09/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 21/03/2025 4: 07/04/2025 - 24/05/2025 C: 11/11/2024 - 21/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
26337 English Language Test B - 2
PLEASE NOTE: The suitability of English as a preparatory course for secondo year courses. 		1 6
28202 Statistics (A. C.) C SECS-S/01 10
11398 Statistical Models for Economic Behaviour P SECS-S/03 10
28203 Econometrics (A. C.) S SECS-P/05 10
28208 Marketing Models S SECS-P/08 10
23741 Statistical Methods for Data Mining S SECS-S/01 10

2. One activity to be chosen among: (6 CFU)

Period ? The period in which lectures are held 1: 09/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 21/03/2025 4: 07/04/2025 - 24/05/2025 C: 11/11/2024 - 21/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
55544 Differential Calculus 1 SECS-S/06 6
84608 Probability 1 MAT/06 6

3. Elective courses (max limit 12 CFU)

Trainee activity can be brought forward to the first year only if it is carried out in the summer period (from June).
Period ? The period in which lectures are held 1: 09/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 21/03/2025 4: 07/04/2025 - 24/05/2025 C: 11/11/2024 - 21/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 cfu ? Credits
95348 TIROCINIO DI RICERCA - RAship 1 12
15349 Work Placement 1 12

Second Year

1. Mandatory courses

Period ? The period in which lectures are held 1: 09/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 21/03/2025 4: 07/04/2025 - 24/05/2025 C: 11/11/2024 - 21/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
28231 Evaluation of Service Quality P SECS-P/08 10
84613 METODI DI CAMPIONAMENTO E INDAGINI CAMPIONARIE P SECS-S/01 10
84611 MODELLI STATISTICI PER L'ANALISI DI MERCATO P SECS-S/03 10

2. Electives (max limit 36 CFU)

Scegli almeno 12 cfu tra le attvità formativa consigliate dal corso:
a) ELECTIVE COURSES SUGGESTED BY THE PROGRAMME (max limit 36 CFU)
Period ? The period in which lectures are held 1: 09/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 21/03/2025 4: 07/04/2025 - 24/05/2025 C: 11/11/2024 - 21/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 ssd ? Disciplinary-scientific area to which the learning activity belongs cfu ? Credits
15349 Work Placement 1 12
84616 METODI STATISTICI DI CONTROLLO DELLA QUALITA' 2 SECS-S/01 6
79210 Lab Class on Economic and Business Data 3 6
79211 Measuring Advertising Effectiveness 3 SECS-S/03 6
69844 SAS Laboratory P 6
b) LANGUAGE COURSES (max limit 18 CFU)
Period ? The period in which lectures are held 1: 09/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 21/03/2025 4: 07/04/2025 - 24/05/2025 C: 11/11/2024 - 21/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 cfu ? Credits
26357 French Language Test B - 2 1 6
26345 German Language Test B - 2 1 6
26351 Spanish Language Test B - 2 1 6
c) OTHER ELECTIVE COURSES: (max limit 36 CFU)
d) OTHER ELECTIVE COURSES OF THE UNIVERSITY OF BOLOGNA: (max limit 36 CFU)

3. Final examination (16 CFU)

For those students who carry out an internship for the preparation for the final examination or the preparation for the final examination in Italy or abroad, the final examination will be divided in 2 parts: final examination and internship/preparation for the final examination in Italy or abroad.
Period ? The period in which lectures are held 1: 09/09/2024 - 26/10/2024 2: 11/11/2024 - 17/12/2024 3: 10/02/2025 - 21/03/2025 4: 07/04/2025 - 24/05/2025 C: 11/11/2024 - 21/03/2025 P: 16/09/2024 - 17/12/2024 S: 10/02/2025 - 24/05/2025 cfu ? Credits
86293 Final Examination 1 4
27083 Final Examination (2nd cycle) 1 16
81354 Internship Abroad for Preparation for the Final Examination
300 hours 		1 12
70441 Internship for Preparation for the Final Examination
300 hours 		1 12
81355 Preparation for the Final Examination Abroad 1 12