If you haven’t enrolled yet, please look at code 6114.
If you have already enrolled, the course code is available in Studenti Online.
0902 - Innovation and Organization of Culture and the Arts
GIOCA is designed to to create a precise professional figure: an administrator with a solid grounding in management positioned to interact effectively with the artistic-cultural dimension of different types of organizations, understanding their requirements, and with the ability to act as an interface with the demands of the surrounding economic and social world, for a range of profiles that:
- directly participate in Arts and cultural organizations,
- participate as consultants.
- interact as an interface with public and private institutions supporting the work of specific organizations (local authorities, sponsors, foundations, etc.).
The degree programme has set the following specific learning outcomes:
- ability to apply specific administrative expertise to the Arts and cultural sector. The programme uses an interdisciplinary approach, providing professional skills in the Arts, the creative industry, cultural institutions of a public or private nature;
- training organizational and planning skills needed for managing Arts and cultural organizations;
- understanding of the potential of Art expressions and cultural products within public policies, as part of a broader issue of socio-economic development and upturn;
- providing a grasp of the main areas of organizational innovation (with specific reference to Arts and cultural organizations). This entails understanding the governance structures, operative mechanisms and social processes. Three kinds of innovation are analysed in particular: managerial and institutional innovations connected with the growing pressure for a more efficient use of public economic resources; innovations responding to new consumer patterns with regard to cultural products and phenomena (see current worldwide entertainment studies); innovations to do with the proliferation of multimedia technology which revolutionizes the very identity and boundaries of Arts and cultural organizations.
- providing a methodology for analysing and understanding the artistic and cultural world which entails the process of creation of value, of cultural consumption, of public policy, and the mechanisms of privatisation and outsourcing;
- providing a deeper understanding of social and group dynamics and the impact of technology on the creative industry sector;
- developing aptitude for team-work and problem-solving, as well as creativity in finding solutions and innovative project ideas for Arts and cultural organizations and institutions.
The curriculum is designed to give a solid grounding both in administrative science and in humanities, especially sociology, urban-planning, history of art and music.
By way of completing the programme, there are learning activities in operation management for the various fields of Arts and culture, providing direct involvement in the real professional world of cultural organizations, enabling students to analyse the problems of the Arts' field in today's world. The Master's degree programme is characterized by a strong interdisciplinary and international approach: both within the administrative sciences (management, economics, law) and across the professional and cultural disciplines. Special attention is devoted to museums and the cultural heritage (profiting by a wide range of skills deriving from years of research in the field). At the same time, the programme covers all the different types of Arts and cultural organizations, since, in this area, management is less specific than in “technical” jobs: it hence pays to gain transversal experience of fields such as visual and performing arts, music industry, entertainment, and so on.
This programme has also a marked international slant: it forms part of the University's international degree programmes project entailing (amongst other features) English as the teaching language used throughout, and international teaching staff and foreign students participating. Students are encouraged to gain practical experience abroad. With this international flavour, the programme aims to be a beacon of high quality university education in Europe and worldwide; to belong to an international teaching network in the field of Arts Management; and to lay the foundations of active involvement in creating joint diploma in the Arts Management area.