ZoneModa Special: 20 Aprile Lezione Speciale con Alessia Marchica

Università di Bologna / Campus di Rimini / Scuola di Lettere e Beni Culturali / Dipartimento di Scienze per la qualità della Vita / ZoneModa

Corso di Laurea in Culture e Tecniche della Moda - www.moda.unibo.it

PROF.SSA SIMONA SEGRE REINACH - SISTEMI E PROCESSI DELLA PRODUZIONE DI MODA

Second Cycle Degree in  Fashion Culture and Management – www.fashionculturemanagement.unibo.it

PROF.SSA MARIACHIARA COLUCCI - STRATEGIC MANAGEMENT FOR THE FASHION SYSTEM

ZoneModa spaziozonemoda.wordpress.com

ZoneModa WebCell youtube.com/zonemodawebchannel

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ALESSIA MARCHICA

Retail, the Temple of Brand

RIMINI

Alberti Campus, Room 13

April 20, 2015

h. 10.00 - 13.00

Alessia Marchica is International retail marketing consultant, with a significant experience in

sportswear business and a deep knowledge of on-line and off-line retail environment as business

drivers and communication tools. After graduating at the University of Bologna, she started her

career in Nike Italy in charge of visual merchandising, than she moved to retail brand manager and women brand manager and finally to direct to consumer marketing manager for the Nike stores. More than 10 years spent in Nike, until three years ago, when she decided to left Nike and become a retail consultant for companies such as Adidas, Reebok and Optical Grand Vision. Today she works for Champion Europe as retail and marketing manager.