Vai alla Homepage del Portale di Ateneo Second Cycle Degree/Two Year Master in Innovation and Organization of Culture and the Arts


GIOCA is an interdisciplinary program designed to develop the skills of future leaders in international arts, culture and creative sector organizations. With its focus on applied management knowledge and change processes in cultural organizations, topics range from the impact of public funding transformation to the digital revolution and beyond. It is based on a strong interdisciplinary approach that combines business studies, sociology, and the humanities. Our truly international cohort of students is drawn equally from Eu and Non-Eu countries, and we provide the ideal environment in which students can strengthen their teamwork abilities, gain a global perspective and enhance their entrepreneurial skills.

Build your own future. This is what you can do with this degree.

5 reasons to enrol on the degree programme

A programme aimed to forge the skills of worldwide cultural organizations and creative industries’ future leaders

Based on a strong interdisciplinary approach comprising management studies, humanities and practical skills

The ideal environment to gain an international perspective, grow team working abilities and enhance entrepreneurial skills

The international dimension is strengthen by study exchange possibilities, double degree programme and foreign guests

Research-based and hands-on approach: a faculty composed of both academics and professionals

GIOCA stands out because it conveys with passion and curiosity what is happening in the world about managing and innovating in the field of culture, arts and creativity with the ability to analyze the local contexts. Furthermore, the heterogeneous group of professors and students who go along with you for two years will have a fundamental value.

Giulia Naldi, graduate 2017

The course in numbers

  • 77% International students and students not residing in the region

  • 87% Graduates aligned to the exam schedule

  • 61% Graduates with experience abroad

  • 82% Graduates satisfied with their studies

  • 67% Graduates who are working

  • 0% Graduates who are not working but are studying or not looking for work

  • ND Graduates who are not working but looking for work

The school of Economics and Management

Piazza Scaravilli

The school of Economics and Management

Piazza Scaravilli


The famous "portici"

Students life