Vai alla Homepage del Portale di Ateneo Second Cycle Degree/Two Year Master in Innovation and Organization of Culture and the Arts


The programme is characterised by its interdisciplinary and sectoral approach, both in terms of theory and management practices. Areas of application include film, visual and performing arts, music and the recording industry with a cross-cutting focus on digital and social transition issues. A distinguishing feature of the programme is its strong international dimension.

What will you study?

The programme focuses on administration sciences such as economics, management and law, as well as on training in the humanities, sociology and urban planning. The programme is complemented by operation management in the visual and performing arts and in-depth studies on digital communication, quantitative data analysis and fundraising.

Experiences abroad

The programme offers the opportunity to follow courses abroad by participating in exchange programmes with foreign universities; you will be able to do internships at international cultural and artistic organisations. These experiences enrich your understanding of global dynamics and provide a real advantage in the international labour market.

Build your own future. This is what you can do with this degree.

5 reasons to enrol on the degree programme

A programme that aims to train leaders of cultural organisations and creative industries worldwide.

Based on a strong interdisciplinary approach encompassing management studies, humanities and practical skills.

The ideal environment to develop teamwork skills and improve your entrepreneurial skills

The international dimension is reinforced by exchange possibilities and international guests.

Practical, research-based approach: a heterogeneous faculty with academic and professional expertise

GIOCA stands out because it conveys with passion and curiosity what is happening in the world about managing and innovating in the field of culture, arts and creativity with the ability to analyze the local contexts. Furthermore, the heterogeneous group of professors and students who go along with you for two years will have a fundamental value.

Giulia Naldi, graduate 2017

The school of Economics and Management

Piazza Scaravilli

The school of Economics and Management

Piazza Scaravilli


The famous "portici"

Students life

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